Issues

Special Issue: Corporate Branding. Guest Editors: T.C. Melewar, Manto Gotsi, Constantine Andriopoulos

Shaping the research agenda for corporate branding: avenues for future research

T.C. Melewar; Manto Gotsi; Constantine Andriopoulos
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Corporate identity anchors: a managerial cognition perspective

Hongwei He
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A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Aihwa Chang; Hsu‐Hsin Chiang; Tzu‐Shian Han
View articletitled, A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
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Employee as symbol: stereotypical age effects on corporate brand associations

Gary Davies; Rosa Chun
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Informing a new business‐to‐business relationship:Corporate identity and the emergence of a relationship identity

Cláudia Simões; Katy J. Mason
View articletitled, Informing a new business‐to‐business relationship:<span class="subtitle">Corporate identity and the emergence of a relationship identity</span>
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Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy

Yong Jian Wang; Monica D. Hernandez; Michael S. Minor; Jie Wei
View articletitled, Superstitious beliefs in consumer evaluation of brand logos<span class="subtitle-colon">: </span><span class="subtitle">Implications for corporate branding strategy</span>
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Corporate branding: an interdisciplinary literature review

Marc Fetscherin; Jean‐Claude Usunier
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