Issues

Special Issue: Wordofmouth and viral marketing. Guest Editors: Adam Lingreen, Angela Dobele, Jolle Vanhamme

Electronic word of mouth: The effects of incentives on e‐referrals by senders and receivers

Jan Ahrens; James R. Coyle; Michal Ann Strahilevitz
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Impact of service pricing on referral behaviour

Christian Barrot; Jan U. Becker; Jannik Meyners
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Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)

José Luís Abrantes; Cláudia Seabra; Cristiana Raquel Lages; Chanaka Jayawardhena
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How WOM marketing contributes to new product adoption: Testing competitive communication strategies

Manuela López; María Sicilia
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The impact of online user reviews on cameras sales

Lin Zhang; Baolong Ma; Debra K. Cartwright
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