Issues

Special Issue: Future studies in Marketing. Guest Editors: Michael Richard Hyman, Alena Kostyk

Guest editorial

Michael Richard Hyman; Alena Kostyk
View articletitled, Guest editorial
Open the PDF for in another window
Add to Citation Manager for Guest editorial

Markets, consumers and society in the age of heteromation

Nikhilesh Dholakia; A. Fuat Firat
View articletitled, Markets, consumers and society in the age of heteromation
Open the PDF for in another window
Add to Citation Manager for Markets, consumers and society in the age of heteromation

Future thinking: the role of marketing in healthcare

Sidney Anderson; Steven W. Rayburn; Jeremy J. Sierra
View articletitled, Future thinking: the role of marketing in healthcare
Open the PDF for in another window
Add to Citation Manager for Future thinking: the role of marketing in healthcare

Making the world a better place by making better products: Eco-friendly consumer innovativeness and the adoption of eco-innovations

Nicholas G. Paparoidamis; Huong Thi Thanh Tran
View articletitled, Making the world a better place by making better products<span class="subtitle-colon">: </span><span class="subtitle">Eco-friendly consumer innovativeness and the adoption of eco-innovations</span>
Open the PDF for in another window
Add to Citation Manager for Making the world a better place by making better products<span class="subtitle-colon">: </span><span class="subtitle">Eco-friendly consumer innovativeness and the adoption of eco-innovations</span>

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Kirsten Cowan; Seth Ketron
View articletitled, Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology
Open the PDF for in another window
Add to Citation Manager for Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

How real are virtual experiences?: For a better understanding of virtual experiences and their impact on consumers’ real life

Amira Trabelsi-Zoghlami; Mourad Touzani
View articletitled, How real are virtual experiences?<span class="subtitle-colon">: </span><span class="subtitle">For a better understanding of virtual experiences and their impact on consumers’ real life</span>
Open the PDF for in another window
Add to Citation Manager for How real are virtual experiences?<span class="subtitle-colon">: </span><span class="subtitle">For a better understanding of virtual experiences and their impact on consumers’ real life</span>

LARPnography: an embodied embedded cognition method to probe the future

Davide C. Orazi; Angela Gracia B. Cruz
View articletitled, LARPnography: an embodied embedded cognition method to probe the future
Open the PDF for in another window
Add to Citation Manager for LARPnography: an embodied embedded cognition method to probe the future