Issues

Special Issue: Computerized Content Analysis Of Online Data - Opportunities For Marketing Scholars And Practitioners. Guest Editors: Jan Kietzmann, Leyland F. Pitt

Computerized content analysis of online data – opportunities for marketing scholars and practitioners

Jan Kietzmann; Leyland F. Pitt
View articletitled, Computerized content analysis of online data – opportunities for marketing scholars and practitioners
Open the PDF for in another window
Add to Citation Manager for Computerized content analysis of online data – opportunities for marketing scholars and practitioners

Do more experienced critics review differently? : How field-specific cultural capital influences the judgments of cultural intermediaries

Matteo Corciolani; Kent Grayson; Ashlee Humphreys
View articletitled, Do more experienced critics review differently? <span class="subtitle-colon">: </span><span class="subtitle">How field-specific cultural capital influences the judgments of cultural intermediaries</span>
Open the PDF for in another window
Add to Citation Manager for Do more experienced critics review differently? <span class="subtitle-colon">: </span><span class="subtitle">How field-specific cultural capital influences the judgments of cultural intermediaries</span>

A machine-learning based approach to measuring constructs through text analysis

Hsiu-Yuan (Jody) Tsao; Colin L. Campbell; Sean Sands; Carla Ferraro; Alexis Mavrommatis; Steven (Qiang) Lu
View articletitled, A machine-learning based approach to measuring constructs through text analysis
Open the PDF for in another window
Add to Citation Manager for A machine-learning based approach to measuring constructs through text analysis

Financial constraints and marketing investment: evidence from text analysis

Sagarika Mishra; Mike T. Ewing
View articletitled, Financial constraints and marketing investment: evidence from text analysis
Open the PDF for in another window
Add to Citation Manager for Financial constraints and marketing investment: evidence from text analysis

How executives talk: Exploring marketing executive value articulation with computerized text analysis

Thomas Martin Key; Astrid Lei Keel
View articletitled, How executives talk<span class="subtitle-colon">: </span><span class="subtitle">Exploring marketing executive value articulation with computerized text analysis</span>
Open the PDF for in another window
Add to Citation Manager for How executives talk<span class="subtitle-colon">: </span><span class="subtitle">Exploring marketing executive value articulation with computerized text analysis</span>

Cognitive computing on unstructured data for customer co-innovation

Sixing Chen; Jun Kang; Suchi Liu; Yifan Sun
View articletitled, Cognitive computing on unstructured data for customer co-innovation
Open the PDF for in another window
Add to Citation Manager for Cognitive computing on unstructured data for customer co-innovation

Winning box office with the right movie synopsis

Yu-Chen Hung; Chong Guan
View articletitled, Winning box office with the right movie synopsis
Open the PDF for in another window
Add to Citation Manager for Winning box office with the right movie synopsis

Making sense of text: artificial intelligence-enabled content analysis

Linda W. Lee; Amir Dabirian; Ian P. McCarthy; Jan Kietzmann
View articletitled, Making sense of text: artificial intelligence-enabled content analysis
Open the PDF for in another window
Add to Citation Manager for Making sense of text: artificial intelligence-enabled content analysis