Issues

Artificial intelligence as a market-facing technology

Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight

Stuart Barnes; Ko de Ruyter
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Using AI predicted personality to enhance advertising effectiveness

Michael Shumanov; Holly Cooper; Mike Ewing
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Predicting crowdfunding success with visuals and speech in video ads and text ads

Osamah M. Al-Qershi; Junbum Kwon; Shuning Zhao; Zhaokun Li
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Just walk out: the effect of AI-enabled checkouts

Yuanyuan (Gina) Cui; Patrick van Esch; Shailendra Pratap Jain
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“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention

Reema Singh
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Unreal influence: leveraging AI in influencer marketing

Sean Sands; Colin L. Campbell; Kirk Plangger; Carla Ferraro
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Antecedents and consequences of chatbot initial trust

Rania Badr Mostafa; Tamara Kasamani
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