Issues

Special Issue: A call for Impact!. Guest Editors: Debbie Isobel Keeling, Greg W. Marshall

A call for impact! Launch of the new impact article

Debbie Isobel Keeling; Greg W. Marshall
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Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology

Matteo Montecchi; Francesca Bonetti; Kirk Plangger; Hope Jensen Schau
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The dark side of channel loyalty programmes – managing tier demotion and deceitful behaviours

David Cox
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Impacting communication in optometry: enhancing health-service experiences

Dirk vom Lehn; Peter M. Allen; Helena Webb; Bruce J.W. Evans; Michael Bowen; Holly Dobrzycki
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A reflection on motivating community action to protect an endangered species using marketing

Sharyn Rundle-Thiele
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Impact for good: a journey toward impact through marketing scholarship

Maura L. Scott; Martin Mende
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