Issues

A time for heroes? Conceptualization, development and validation of the brand hero scale

Yu-Ting Lin; Thomas Foscht; Andreas Benedikt Eisingerich
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The effects of innovation types and customer participation on organizational performance in complex services

Peter Samuelsson
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The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks

Christopher Amaral; Ceren Kolsarici; Mikhail Nediak
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Layers of love – exploring the interactive layers of brand love in the social media setting

Kaisa Aro; Kati Suomi; Richard Gyrd-Jones
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A typology of user misbehaviours in the sharing economy context

Maja Golf-Papez; Barbara Culiberg
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