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Marketing Revolution: Reimagining Theory and Practice, Guest Editors: Anne Marie Doherty, Lisa O'Malley and Achilleas Boukis

Guest editorial: Marketing revolution: reimagining theory and practice

Anne Marie Doherty; Lisa O’Malley; Achilleas Boukis
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Careless food marketing a caring agenda for studying food

Andrea Tonner; Juliette Wilson; Benedetta Cappellini
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Not ok boomer! Exploring socialization and conflict within the context of intergenerationalco-parenting families

Zhewen Tang; Pallavi Singh; David M. Brown; Bidit Lal Dey; Chrysostomos Apostolidis
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Assemblages, utterances and performativity: consumers’ experience of sustainable disposal of food waste

Pallavi Singh; Scott Jones; Dianne Dean
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Bridging practice theory and behavioral science to understand and strengthen recyclable waste sorting in collective housing

Jean-Damien Grassias; Yolande Piris
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Unleashing social commerce: the power of persuasion knowledge on social commerce information sharing in positive brand behaviour

S.R. Nikhashemi; Helena H. Knight; Khaldoon Nusair; Sarah Quinton
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How do self-brand-congruity and emotional brand attachment affect the patronage of original and counterfeited luxury branded products?

Stephanie Haddad
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All is not well: value co­destruction and consumer ill­being in service systems

Johanna Katariina Gummerus; Deirdre Mary O’Loughlin; Carol Kelleher; Catharina von Koskull
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Revolutionising marketing education – a sociocultural approach to praxis pedagogy

Lucy Gill-Simmen; Teresa Heath; Chahna Gonsalves; Sarah Montano; Nicki Newman; Laura Chamberlain
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