Issues

Reinventing marketing in a disruptive economy, Guest Editors: Shaphali Gupta, Huda Khan, V. Kumar and Stavroula Spyropoulou

Understanding disruption through the marketing lens: foundations, frameworks and future directions

Shaphali Gupta; Huda Khan; V. Kumar; Stavroula Spyropoulou
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Navigating technological disruptions: the interplay of AI-based stakeholder engagement, marketing agility, and firm performance

Ali N. Tehrani; Sanjit K. Roy
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Transformative sustainability marketing: catalyzing sustainable consumption and consumer well-being through environmental performance insights

Waqar Nadeem; Abdul Rehman Ashraf; Magnus Hultman
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How do extended reality experiences influence firm value?

Navid Bahmani; Atefeh Yazdanparast; Amit Bhatnagar; Dinesh Gauri
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The proof is in the pudding: public beliefs, emotions and sentiments on drone deliveries in extreme contexts

Ali B. Mahmoud; Kamran Mahroof
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From detection to resolution: using machine learning to identify food safety risks and solutions in online consumer reviews

Lin Jia; Suraksha Gupta; Chaonan Yan; Yichuan Wang; Ao Shen
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Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors

Muhammad Waqas; Adeel Khalid; Muhammad Usman; Giampaolo Viglia; Shaker Bani-Melhem
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Exploring disruptive and social innovation in MNE affiliates in emerging markets

Taewoo Roh; Shufeng Xiao; Byung Il Park; Saeed Samiee
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Navigating through turbulence – CMO’s role in times of disruption

Ruppal Walia Sharma; Thomas Puliyel; Ranjan Banerjee; Kavita Mahto; Adrian Terron; Harish Ramananda Bhat
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When do firms with disruptive intent create shareholder value?

Manjunath Padigar; Kiran Pedada; Ashish Sinha; Rajendra K. Srivastava; Atya Zeb
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Supplementary data
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Corrigendum: Navigating disruptions in the health industry: how firms can leverage online opinion leadership to drive health behaviors

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Corrigendum: Exploring disruptive and social innovation in MNE affiliates in emerging markets

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