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A. Meenaghan
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Journal Articles
Commercial Sponsorship
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1983) 17 (7): 5–73.
Published: 01 July 1983
Journal Articles
The Application of Product Life Cycle Theory to Popular Record Marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1981) 15 (5): 1–50.
Published: 01 May 1981
Journal Articles
Diffusion of Innovation and Opinion Leadership
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (1): 3–33.
Published: 01 January 1980
