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National versus local brands: Examining the influences of credence and experience services on customer perceptions of quality in a franchise context

Hyo-Jin Jean Jeon, Rajiv P. Dant, Aaron M. Gleiberman

European Journal of Marketing (2014) 48 (7-8): 1511–1535.

https://doi.org/10.1108/EJM-08-2012-0452

Published: 08 July 2014

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