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Consumer anticipation as a performative experience

Tunyaporn Vichiengior, Claire-Lise Ackermann, Adrian Palmer

European Journal of Marketing (2023) 57 (11): 3005–3039.

https://doi.org/10.1108/EJM-09-2021-0729

Published: 11 July 2023

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Journal Articles

Introducing LISREL

Adrian Palmer

European Journal of Marketing (2003) 37 (5-6): 937–939.

https://doi.org/10.1108/03090560310465206

Published: 01 June 2003

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Journal Articles

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Adrian Palmer

European Journal of Marketing (2002) 36 (1-2): 272–273.

https://doi.org/10.1108/ejm.2002.36.1_2.272.1

Published: 01 February 2002

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Journal Articles

Co‐operation and competition: a Darwinian synthesis of relationship marketing

Adrian Palmer

European Journal of Marketing (2000) 34 (5-6): 687–704.

https://doi.org/10.1108/03090560010371564

Published: 01 June 2000

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Journal Articles

Using Neural Network Analysis to Evaluate Buyer‐Seller Relationships

Barry Wray, Adrian Palmer, David Bejou

European Journal of Marketing (1994) 28 (10): 32–48.

https://doi.org/10.1108/03090569410075777

Published: 01 October 1994

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Consumer anticipation as a performative experience

Introducing LISREL

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Co‐operation and competition: a Darwinian synthesis of relationship marketing

Using Neural Network Analysis to Evaluate Buyer‐Seller Relationships

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