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Journal Articles

Handle with care! Service contract termination as a service delivery task

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Hauke Wetzel, Christina Haenel, Alexandra Claudia Hess
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3169–3196.
https://doi.org/10.1108/EJM-03-2021-0203
Published: 22 September 2022
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Journal Articles

Pink or blue? The impact of gender cues on brand perceptions

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Alexandra Claudia Hess, Valentyna Melnyk
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1550–1574.
https://doi.org/10.1108/EJM-11-2014-0723
Published: 12 September 2016
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