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Alexandra Krallman
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Journal Articles

Power of anticipatory imagination: driving delight in in-store retail settings

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Donald C. Barnes, Joel E. Collier, Alexandra Krallman, Carol L. Esmark Jones
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (9): 2125–2154.
https://doi.org/10.1108/EJM-01-2024-0071
Published: 18 September 2025
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Journal Articles

A signaling theory approach to relationship recovery

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Husni Kharouf, Donald J. Lund, Alexandra Krallman, Chris Pullig
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (9): 2139–2170.
https://doi.org/10.1108/EJM-10-2019-0751
Published: 29 June 2020
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