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Journal Articles

Activity engagement purchases and happiness

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Matthew A. Hawkins, Anastasia Thyroff
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (11): 2692–2723.
https://doi.org/10.1108/EJM-12-2023-0898
Published: 07 November 2025
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Includes: Supplementary data
Journal Articles

The consumer–activity relationship and separation distress

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Matthew A. Hawkins, Anastasia Thyroff
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (4): 930–956.
https://doi.org/10.1108/EJM-11-2021-0866
Published: 24 March 2023
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