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The impact of self-construals on bicultural consumers’ counterfeit postpurchase regret

Linda Hui Shi, Annie Peng Cui

European Journal of Marketing (2025) 59 (11): 2557–2584.

https://doi.org/10.1108/EJM-07-2024-0562

Published: 07 November 2025

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Journal Articles

Carefree cuteness: the effect of exposure to cuteness on risk seeking

Alexis Yim, Stephen X. He, Annie Peng Cui, Lin Zhao

European Journal of Marketing (2025) 59 (3): 714–742.

https://doi.org/10.1108/EJM-09-2022-0657

Published: 04 February 2025

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Journal Articles

The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?

Ling Jiang, Annie Peng Cui, Juan Shan

European Journal of Marketing (2023) 57 (8): 1996–2020.

https://doi.org/10.1108/EJM-11-2021-0891

Published: 02 May 2023

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Journal Articles

Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface

Alexis Yim, Bradley Price, Raj Agnihotri, Annie Peng Cui

European Journal of Marketing (2023) 57 (7): 1886–1911.

https://doi.org/10.1108/EJM-03-2022-0173

Published: 19 December 2022

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Journal Articles

Exploration, exploitation, ambidexterity and the performance of international SMEs

Lixun Su, Annie Peng Cui, Saeed Samiee, Shaoming Zou

European Journal of Marketing (2022) 56 (5): 1372–1397.

https://doi.org/10.1108/EJM-03-2021-0153

Published: 03 May 2022

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The impact of self-construals on bicultural consumers’ counterfeit postpurchase regret

Carefree cuteness: the effect of exposure to cuteness on risk seeking

The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?

Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface

Exploration, exploitation, ambidexterity and the performance of international SMEs

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