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Journal Articles

The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective

Sayuri Wijekoon, Aron O'Cass, Mahdi Vesal

European Journal of Marketing (2024) 58 (6): 1463–1492.

https://doi.org/10.1108/EJM-07-2022-0568

Published: 31 May 2024

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Journal Articles

Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

Wai Jin (Thomas) Lee, Aron O’Cass, Phyra Sok

European Journal of Marketing (2017) 51 (1): 177–199.

https://doi.org/10.1108/EJM-09-2015-0698

Published: 13 February 2017

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Journal Articles

Why doesn’t our branding pay off: optimising the effects of branding through innovation

Wai Jin (Thomas) Lee, Aron O’Cass, Phyra Sok

European Journal of Marketing (2016) 50 (3-4): 509–529.

https://doi.org/10.1108/EJM-11-2014-0722

Published: 11 April 2016

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Journal Articles

Implementing competitive strategies: the role of responsive and proactive market orientations

Ranjit Voola, Aron O'Cass

European Journal of Marketing (2010) 44 (1-2): 245–266.

https://doi.org/10.1108/03090561011008691

Published: 16 February 2010

View article titled, Implementing competitive strategies: the role of responsive and proactive market orientations

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Journal Articles

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

Aron O'Cass, Jay Weerawardena

European Journal of Marketing (2009) 43 (11-12): 1325–1348.

https://doi.org/10.1108/03090560910989911

Published: 13 November 2009

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Journal Articles

Market orientation versus innovative culture: two routes to superior brand performance

Aron O'Cass, Liem Viet Ngo

European Journal of Marketing (2007) 41 (7-8): 868–887.

https://doi.org/10.1108/03090560710752438

Published: 31 July 2007

View article titled, Market orientation versus innovative culture: two routes to superior brand performance

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Journal Articles

Retail sales explanations: resolving unsatisfactory sales encounters

Jarrad Dunning, Aron O'Cass, Anthony Pecotich

European Journal of Marketing (2004) 38 (11-12): 1541–1561.

https://doi.org/10.1108/03090560410560236

Published: 01 November 2004

View article titled, Retail sales explanations: resolving unsatisfactory sales encounters

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Journal Articles

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Aron O'Cass

European Journal of Marketing (2004) 38 (7): 869–882.

https://doi.org/10.1108/03090560410539294

Published: 01 July 2004

View article titled, Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

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Journal Articles

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

Aron O'Cass, Craig Julian

European Journal of Marketing (2003) 37 (3-4): 366–384.

https://doi.org/10.1108/03090560310459005

Published: 01 April 2003

View article titled, Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

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Journal Articles

Child care services: An exploratory study of choice, switching and search behaviour

Debra Grace, Aron O’Cass

European Journal of Marketing (2003) 37 (1-2): 107–132.

https://doi.org/10.1108/03090560310453993

Published: 01 February 2003

View article titled, Child care services: An exploratory study of choice, switching and search behaviour

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Journal Articles

Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

Aron O’Cass

European Journal of Marketing (2001) 35 (9-10): 1003–1025.

https://doi.org/10.1108/03090560110401938

Published: 01 October 2001

View article titled, Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

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Journal Articles

Political marketing and the marketing concept

Aron O’Cass

European Journal of Marketing (1996) 30 (10-11): 37–53.

https://doi.org/10.1108/03090569610149782

Published: 01 October 1996

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The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective

Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

Why doesn’t our branding pay off: optimising the effects of branding through innovation

Implementing competitive strategies: the role of responsive and proactive market orientations

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

Market orientation versus innovative culture: two routes to superior brand performance

Retail sales explanations: resolving unsatisfactory sales encounters

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters

Child care services: An exploratory study of choice, switching and search behaviour

Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

Political marketing and the marketing concept

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