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Journal Articles

How implicit self-theories and dual-brand personalities enhance word-of-mouth

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Sudipta Mandal, Arvind Sahay, Adrian Terron, Kavita Mahto
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (5): 1489–1515.
https://doi.org/10.1108/EJM-07-2019-0591
Published: 11 January 2021
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Journal Articles

New interactive media: experts’ perceptions of opportunities and threats for existing businesses

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Arvind Sahay, Jane Gould, Patrick Barwise
Journal: European Journal of Marketing
European Journal of Marketing (1998) 32 (7-8): 616–628.
https://doi.org/10.1108/03090569810224029
Published: 01 August 1998
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