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Barry J. Babin
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Journal Articles
The retail environment design (RED) scale: conceptualization and measurement
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (4): 900–927.
Published: 26 January 2024
Journal Articles
The role of perceived firm social media interactivity in facilitating customer engagement behaviors
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2021) 55 (4): 995–1022.
Published: 03 December 2020
Journal Articles
The nature and value of terroir products
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2017) 51 (4): 748–771.
Published: 10 April 2017
