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Journal Articles

The power of customer-to-customer self-service technology in enhancing customer-to-customer interactions

Hyun Sik Kim, Beomjoon Choi

European Journal of Marketing (2025) 59 (1): 157–181.

https://doi.org/10.1108/EJM-06-2023-0504

Published: 30 December 2024

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Journal Articles

The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth

Beomjoon Choi, Beom-Jin Choi

European Journal of Marketing (2014) 48 (1-2): 108–131.

https://doi.org/10.1108/EJM-06-2011-0299

Published: 04 February 2014

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Journal Articles

Segregation vs aggregation in the loyalty program: the role of perceived uncertainty

Youjae Yi, Hoseong Jeon, Beomjoon Choi

European Journal of Marketing (2013) 47 (8): 1238–1255.

https://doi.org/10.1108/03090561311324309

Published: 26 July 2013

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