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Journal Articles
Christopher R. Plouffe, Thomas E. DeCarlo, J. Ricky Fergurson, Binay Kumar, Gabriel Moreno, Laurianne Schmitt, Stefan Sleep, Stephan Volpers, Hao Wang
Journal:
European Journal of Marketing
European Journal of Marketing (2024) 58 (3): 704–732.
Published: 28 November 2023
