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Journal Articles

The Marketing of Public Library Services in the UK — Practical Applications

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Blaise Cronin
Journal: European Journal of Marketing
European Journal of Marketing (1984) 18 (2): 45–55.
https://doi.org/10.1108/EUM0000000004768
Published: 01 February 1984
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Journal Articles

The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach

Available to Purchase
Blaise Cronin
Journal: European Journal of Marketing
European Journal of Marketing (1984) 18 (2): 33–44.
https://doi.org/10.1108/EUM0000000004767
Published: 01 February 1984
View article titled, The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach
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