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Journal Articles

Feedback information and consumer motivation: The moderating role of positive and negative reference values in self‐regulation

Rana Sobh, Brett A.S. Martin

European Journal of Marketing (2011) 45 (6): 963–986.

https://doi.org/10.1108/03090561111119976

Published: 31 May 2011

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Journal Articles

If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

Ekant Veer, Ilda Becirovic, Brett A.S. Martin

European Journal of Marketing (2010) 44 (3-4): 436–450.

https://doi.org/10.1108/03090561011020516

Published: 06 April 2010

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Journal Articles

Violence and consumption imagery in music videos

Brett A.S. Martin, Brett A. Collins

European Journal of Marketing (2002) 36 (7-8): 855–873.

https://doi.org/10.1108/03090560210430845

Published: 01 August 2002

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