Skip to Main Content
C.P. RAO
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures

Available to Purchase
Kiran Karande, C.P. Rao, Anusorn Singhapakdi
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (7-8): 768–791.
https://doi.org/10.1108/03090560210430791
Published: 01 August 2002
View article titled, Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures
Open the PDF for Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures in another window
Add to Citation Manager for Moral philosophies of marketing managers: A comparison of American, Australian, and Malaysian cultures
Journal Articles

How important are ethics and social responsibility? ‐ A multinational study of marketing professionals

Available to Purchase
Anusorn Singhapakdi, Kiran Karande, C.P. Rao, Scott J. Vitell
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (1-2): 133–153.
https://doi.org/10.1108/03090560110363382
Published: 01 February 2001
View article titled, How important are ethics and social responsibility? ‐ A multinational study of marketing professionals
Open the PDF for How important are ethics and social responsibility? ‐ A multinational study of marketing professionals in another window
Add to Citation Manager for How important are ethics and social responsibility? ‐ A multinational study of marketing professionals
Journal Articles

The capabilities and performance advantages of market‐driven firms

Available to Purchase
Douglas W. Vorhies, Michael Harker, C.P. Rao
Journal: European Journal of Marketing
European Journal of Marketing (1999) 33 (11-12): 1171–1202.
https://doi.org/10.1108/03090569910292339
Published: 01 December 1999
View article titled, The capabilities and performance advantages of market‐driven firms
Open the PDF for The capabilities and performance advantages of market‐driven firms in another window
Add to Citation Manager for The capabilities and performance advantages of market‐driven firms
Journal Articles

Clues to the design of a marketing mix

Available to Purchase
G.E. Kiser, S.R.G. Rao, C.P. RAO
Journal: European Journal of Marketing
European Journal of Marketing (1974) 8 (2): 168–179.
https://doi.org/10.1108/EUM0000000005085
Published: 01 February 1974
View article titled, Clues to the design of a marketing mix
Open the PDF for Clues to the design of a marketing mix in another window
Add to Citation Manager for Clues to the design of a marketing mix
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal