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Journal Articles

The application of mobile functional near-infrared spectroscopy for marketing research – a guideline

Open Access
Caspar Krampe
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (13): 236–260.
https://doi.org/10.1108/EJM-01-2021-0003
Published: 16 August 2022
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Journal Articles

The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study

Available to Purchase
Caspar Krampe, Enrique Strelow, Alexander Haas, Peter Kenning
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 244–259.
https://doi.org/10.1108/EJM-12-2016-0727
Published: 31 January 2018
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