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Journal Articles
Social capital creation through frontline employees’ social media use and its effects on performance
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2025) 59 (7): 1806–1834.
Published: 15 August 2025
Journal Articles
The relative impact of culture, strategic orientation and capability on new service development performance
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2013) 47 (5-6): 833–856.
Published: 24 May 2013
Journal Articles
New service development: a review of the literature and annotated bibliography
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1998) 32 (3-4): 184–251.
Published: 01 April 1998
