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Journal Articles

Segmenting consumer reactions to social network marketing

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Colin Campbell, Carla Ferraro, Sean Sands
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 432–452.
https://doi.org/10.1108/EJM-03-2012-0165
Published: 08 April 2014
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Journal Articles

Paths to internationalisation among small‐ to medium‐sized firms: A global versus regional approach

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Sylvie Chetty, Colin Campbell‐Hunt
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (5-6): 796–820.
https://doi.org/10.1108/03090560310465152
Published: 01 June 2003
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