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Journal Articles

Career-washing? Unpacking employer brand promises on social media platforms

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Julia Marcet Alonso, Elizabeth Parsons, Daniela Pirani
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (10): 2804–2825.
https://doi.org/10.1108/EJM-10-2021-0817
Published: 21 November 2022
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Journal Articles

The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

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Daniela Pirani, Benedetta Cappellini, Vicki Harman
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (12): 2478–2498.
https://doi.org/10.1108/EJM-06-2018-0374
Published: 13 November 2018
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