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Journal Articles

British consumers' evaluations of US versus Chinese goods: A multi‐level and multi‐cue comparison

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Leonidas C. Leonidou, Dayananda Palihawadana, Michael A. Talias
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 786–820.
https://doi.org/10.1108/03090560710752401
Published: 31 July 2007
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Journal Articles

An integrated model of the behavioural dimensions of industrial buyer‐seller relationships

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Leonidas C. Leonidou, Dayananda Palihawadana, Marios Theodosiou
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (1-2): 145–173.
https://doi.org/10.1108/03090560610637365
Published: 01 January 2006
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