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Journal Articles

Climbing the down escalator: When customer-to-customer interaction may not be helping service firms

Devon Johnson, Yam B. Limbu, C. Jayachandran, P. Raghunadha Reddy

European Journal of Marketing (2019) 53 (11): 2348–2372.

https://doi.org/10.1108/EJM-03-2018-0164

Published: 16 July 2019

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Journal Articles

Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge

Ben Lowe, Devon Johnson

European Journal of Marketing (2017) 51 (11-12): 1817–1835.

https://doi.org/10.1108/EJM-05-2016-0271

Published: 14 November 2017

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