Skip to Main Content
Skip Nav Destination
Dominic Medway
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships

Open Access
Leah Gillooly, Dominic Medway, Gary Warnaby, Tony Grimes
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1501–1522.
https://doi.org/10.1108/EJM-03-2018-0174
Published: 05 March 2020
View article titled, The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
Open the PDF for The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships in another window
Add to Citation Manager for The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
Journal Articles

Constructing luxury brands: exploring the role of consumer discourse

Available to Purchase
Stuart Roper, Robert Caruana, Dominic Medway, Phil Murphy
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (3-4): 375–400.
https://doi.org/10.1108/03090561311297382
Published: 29 March 2013
View article titled, Constructing luxury brands: exploring the role of consumer discourse
Open the PDF for Constructing luxury brands: exploring the role of consumer discourse in another window
Add to Citation Manager for Constructing luxury brands: exploring the role of consumer discourse
Journal Articles

Alternative perspectives on marketing and the place brand

Available to Purchase
Dominic Medway, Gary Warnaby
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (5-6): 641–653.
https://doi.org/10.1108/03090560810862552
Published: 30 May 2008
View article titled, Alternative perspectives on marketing and the place brand
Open the PDF for Alternative perspectives on marketing and the place brand in another window
Add to Citation Manager for Alternative perspectives on marketing and the place brand
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal