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Journal Articles

Customer satisfaction, earnings and firm value

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Don O'Sullivan, John McCallig
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (6): 827–843.
https://doi.org/10.1108/03090561211214627
Published: 25 May 2012
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Journal Articles

Market orientation and enterprise policy

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Don O'Sullivan, Patrick Butler
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (11-12): 1349–1364.
https://doi.org/10.1108/03090560910989920
Published: 13 November 2009
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Journal Articles

Marketing performance measurement and firm performance: Evidence from the European high‐technology sector

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Don O'Sullivan, Andrew V. Abela, Mark Hutchinson
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 843–862.
https://doi.org/10.1108/03090560910947070
Published: 29 May 2009
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