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Journal Articles

Marketing of Local Authority Sports Centre Services A Pilot Study

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Donald Cowell, Ian Henry
Journal: European Journal of Marketing
European Journal of Marketing (1977) 11 (6): 445–459.
https://doi.org/10.1108/EUM0000000005027
Published: 01 June 1977
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Journal Articles

An approach to the evaluation of short post‐experience courses in marketing

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Donald Cowell
Journal: European Journal of Marketing
European Journal of Marketing (1972) 6 (1): 35–41.
https://doi.org/10.1108/EUM0000000005122
Published: 01 January 1972
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