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Journal Articles

Theorising practices to deliberately or accidentally control customers

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Edward Kasabov
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1493–1520.
https://doi.org/10.1108/EJM-10-2014-0618
Published: 11 July 2016
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Journal Articles

What we know, don’t know, and should know about confusion marketing

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Edward Kasabov
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (11-12): 1777–1808.
https://doi.org/10.1108/EJM-03-2014-0166
Published: 09 November 2015
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Journal Articles

Re-conceptualising call-centres as sites of control: the insider perspective

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Edward Kasabov, Anna C.C.C. da Cunha
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (1-2): 25–46.
https://doi.org/10.1108/EJM-02-2012-0054
Published: 04 February 2014
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Journal Articles

Towards a new model of “customer compliance” service provision

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Edward Kasabov, Alex J. Warlow
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (6): 700–729.
https://doi.org/10.1108/03090561011032685
Published: 01 June 2010
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Journal Articles

Towards a contingent, empirically validated, and power cognisant relationship marketing

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Edward Kasabov
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 94–120.
https://doi.org/10.1108/03090560710718139
Published: 20 January 2007
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