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Journal Articles

A brand hegemony rejection explanation for digital piracy

Espen Jütte, Erik L. Olson

European Journal of Marketing (2022) 56 (5): 1512–1531.

https://doi.org/10.1108/EJM-04-2020-0303

Published: 09 May 2022

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Journal Articles

The relative performance of TV sponsorship versus television spot advertising

Erik L. Olson, Hans Mathias Thjømøe

European Journal of Marketing (2012) 46 (11-12): 1726–1742.

https://doi.org/10.1108/03090561211260068

Published: 09 November 2012

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Journal Articles

Does sponsorship work in the same way in different sponsorship contexts?

European Journal of Marketing (2010) 44 (1-2): 180–199.

https://doi.org/10.1108/03090561011008664

Published: 16 February 2010

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Journal Articles

The effects of peripheral exposure to information on brand preference

Erik L. Olson, Hans Mathias Thjømøe

European Journal of Marketing (2003) 37 (1-2): 243–255.

https://doi.org/10.1108/03090560310453280

Published: 01 February 2003

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