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Evangelia Katsikea
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Journal Articles
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (10): 2080–2108.
Published: 05 June 2019
Journal Articles
Antecedents and performance of electronic business adoption in the hotel industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2012) 46 (1-2): 258–283.
Published: 10 February 2012
