Felix Septianto
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Journal Articles

Relief through digital modalities: evaluating text-based chatbots and voicebots in service failures

Mai Nguyen, Luis Arango, Yunen Zhang, Nicole Hartley, Felix Septianto
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (13): 309–336.
https://doi.org/10.1108/EJM-08-2024-0693
Published: 12 March 2026
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Journal Articles

All are welcome! How power distance belief and religiosity impact consumer responses to corporate racial equity initiatives

Aristus Chukwuebuka Ochionuoha, Geetanjali Saluja, Felix Septianto
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 85–119.
https://doi.org/10.1108/EJM-08-2023-0617
Published: 08 May 2025
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Journal Articles

The Tango of pride and envy: does others’ envy lead to the feeling of pride?

Billy Sung, Felix Septianto, Michelle Stankovic, Chien Duong
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3072–3098.
https://doi.org/10.1108/EJM-03-2022-0190
Published: 24 October 2023
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Journal Articles

Color effects on AI influencers’ product recommendations

Ka Wing Chan, Felix Septianto, Junbum Kwon, Revathi Sridhar Kamal
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (9): 2290–2315.
https://doi.org/10.1108/EJM-03-2022-0185
Published: 18 July 2023
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Journal Articles

How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness

Felix Septianto, Nitika Garg, Nidhi Agrawal
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (5): 1298–1326.
https://doi.org/10.1108/EJM-06-2021-0461
Published: 21 April 2023
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Includes: Supplementary data
Journal Articles

Recruiting volunteers: the roles of fear, hope and courage

Rafi M.M.I. Chowdhury, Felix Septianto
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (1): 226–257.
https://doi.org/10.1108/EJM-05-2021-0297
Published: 02 November 2022
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Journal Articles

Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty

Rafi M.M.I. Chowdhury, Denni Arli, Felix Septianto
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1398–1433.
https://doi.org/10.1108/EJM-11-2020-0841
Published: 09 May 2022
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Journal Articles

The role of threat-based awe and construal level in charitable advertising

Felix Septianto, Reza Ashari Nasution, Devi Arnita, Yuri Seo
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1532–1555.
https://doi.org/10.1108/EJM-06-2021-0403
Published: 09 May 2022
View article titled, The role of threat-based awe and construal level in charitable advertising
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Journal Articles

The organizational framing effect on consumer evaluations of corporate donations

Felix Septianto, Gavin Northey, Scott Weaven
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (11): 2871–2893.
https://doi.org/10.1108/EJM-06-2020-0465
Published: 09 July 2021
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Journal Articles

The impact of gratitude (vs pride) on the effectiveness of cause-related marketing

Felix Septianto, Nitika Garg
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (6): 1594–1623.
https://doi.org/10.1108/EJM-11-2019-0829
Published: 07 January 2021
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Journal Articles

The interactive effects of religiosity and recognition in increasing donation

Felix Septianto, Fandy Tjiptono, Widya Paramita, Tung Moi Chiew
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (1): 1–26.
https://doi.org/10.1108/EJM-04-2019-0326
Published: 05 September 2020
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Journal Articles

The allure of starting afresh: the effects of mortality-related sadness on the effectiveness of fresh start appeals

Felix Septianto, Saira Khan, Yuri Seo, Linsong Shi
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (2): 517–542.
https://doi.org/10.1108/EJM-06-2019-0546
Published: 05 September 2020
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Journal Articles

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

Felix Septianto, Kaushalya Nallaperuma, Argho Bandyopadhyay, Rebecca Dolan
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (7): 1703–1729.
https://doi.org/10.1108/EJM-10-2018-0727
Published: 04 June 2020
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Journal Articles

Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

Felix Septianto, Yuri Seo, Billy Sung, Fang Zhao
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1305–1323.
https://doi.org/10.1108/EJM-10-2018-0690
Published: 05 May 2020
View article titled, Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
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Journal Articles

Authentically, proudly ethical: The effects of authentic pride on consumer acceptance of unethical behavior

Felix Septianto, Fandy Tjiptono, Denni Arli
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 351–379.
https://doi.org/10.1108/EJM-04-2018-0241
Published: 24 January 2020
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Journal Articles

A smile – the key to everybody’s heart?: The interactive effects of image and message in increasing charitable behavior

Chi Pham, Felix Septianto
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (2): 261–281.
https://doi.org/10.1108/EJM-01-2019-0019
Published: 20 December 2019
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