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Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Zixuan Cheng, Kirk Plangger, Feng Cai, Colin L. Campbell, Leyland Pitt

European Journal of Marketing (2023) 57 (3): 718–744.

https://doi.org/10.1108/EJM-11-2021-0922

Published: 14 September 2022

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