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Journal Articles

Markets, consumers and society in the age of heteromation

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Nikhilesh Dholakia, A. Fuat Firat
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (8): 1504–1520.
https://doi.org/10.1108/EJM-11-2017-0916
Published: 25 February 2019
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Journal Articles

The organisation of integrated communications: toward flexible integration

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Lars Thøger Christensen, A. Fuat Fırat, Simon Torp
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 423–452.
https://doi.org/10.1108/03090560810853002
Published: 04 April 2008
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Journal Articles

From segmentation to fragmentation: Markets and marketing strategy in the postmodern era

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A. Fuat Firat, Clifford J. Shultz, II
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (3-4): 183–207.
https://doi.org/10.1108/EUM0000000004321
Published: 01 April 1997
View article titled, From segmentation to fragmentation: Markets and marketing strategy in the postmodern era
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Journal Articles

Marketing in a postmodern world

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A. Fuat Firat, Nikhilesh Dholakia, Alladi Venkatesh
Journal: European Journal of Marketing
European Journal of Marketing (1995) 29 (1): 40–56.
https://doi.org/10.1108/03090569510075334
Published: 01 January 1995
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Journal Articles

Consumption Patterns and Macromarketing: A Radical Perspective

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Fuat Firat
Journal: European Journal of Marketing
European Journal of Marketing (1977) 11 (4): 291–298.
https://doi.org/10.1108/EUM0000000005015
Published: 01 April 1977
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