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Journal Articles

The Multivariate Jungle — The Academic's Playground but the Manager's Minefield An Introduction to the Special Edition

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G. H. Hooley
Journal: European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 379–386.
https://doi.org/10.1108/EUM0000000004913
Published: 01 July 1980
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Journal Articles

Multidimensional Scaling of Consumer Perceptions and Preferences

Available to Purchase
G. H. Hooley
Journal: European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 436–448.
https://doi.org/10.1108/EUM0000000004919
Published: 01 July 1980
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