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Geoff Simmons

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Journal Articles

Managing i‐branding to create brand equity

Geoff Simmons, Brychan Thomas, Yann Truong

Journal: European Journal of Marketing

European Journal of Marketing (2010) 44 (9-10): 1260–1285.

https://doi.org/10.1108/03090561011062835

Published: 21 September 2010

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Journal Articles

Marketing to postmodern consumers: introducing the internet chameleon

Journal: European Journal of Marketing

European Journal of Marketing (2008) 42 (3-4): 299–310.

https://doi.org/10.1108/03090560810852940

Published: 04 April 2008

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Print ISSN 0309-0566

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