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Journal Articles

A Product Life Cycle Theory for International Trade: An Empirical Investigation

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Geoffrey Lancaster, Inger Wesenlund
Journal: European Journal of Marketing
European Journal of Marketing (1984) 18 (6-7): 72–89.
https://doi.org/10.1108/EUM0000000004793
Published: 01 June 1984
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Journal Articles

The development and use of the mechanical tachistoscope

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Geoffrey Lancaster
Journal: European Journal of Marketing
European Journal of Marketing (1971) 5 (2): 30–35.
https://doi.org/10.1108/EUM0000000005157
Published: 01 February 1971
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