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Journal Articles

Outcomes of decision speed: An empirical study in product elimination decision-making processes

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Paraskevas Argouslidis, George Baltas, Alexis Mavrommatis
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 982–1008.
https://doi.org/10.1108/EJM-10-2012-0573
Published: 06 May 2014
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Journal Articles

A combined segmentation and demand model for store brands

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George Baltas
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1499–1513.
https://doi.org/10.1108/03090560310487211
Published: 01 November 2003
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Journal Articles

Nutrition labelling: issues and policies

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George Baltas
Journal: European Journal of Marketing
European Journal of Marketing (2001) 35 (5-6): 708–721.
https://doi.org/10.1108/03090560110388178
Published: 01 June 2001
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