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Journal Articles

The influence of experiential augmentation on product evaluation

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Mariëlle E.H. Creusen, Gerda Gemser, Marina Candi
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (5-6): 925–945.
https://doi.org/10.1108/EJM-04-2016-0220
Published: 02 February 2018
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Journal Articles

The producer-consumer classification gap and its effects on music festival success

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Bram Kuijken, Mark A.A.M. Leenders, Nachoem M. Wijnberg, Gerda Gemser
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (9-10): 1726–1745.
https://doi.org/10.1108/EJM-04-2015-0204
Published: 12 September 2016
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