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Journal Articles

Mind the attention gap: how does digital advertising impact choice under low attention?

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Irene Santoso, Malcolm J. Wright, Giang Trinh, Mark Avis
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (2): 442–466.
https://doi.org/10.1108/EJM-01-2021-0031
Published: 31 December 2021
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Journal Articles

The long-term erosion of repeat-purchase loyalty

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John G. Dawes, Charles Graham, Giang Trinh
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (3): 763–789.
https://doi.org/10.1108/EJM-01-2018-0042
Published: 30 November 2020
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