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Gillian Hogg
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Journal Articles
Assumed empowerment: consuming professional services in the knowledge economy
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2006) 40 (9-10): 994–1012.
Published: 01 September 2006
Journal Articles
Predicting a diverse future: Directions and issues in the marketing of services
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2002) 36 (4): 479–494.
Published: 01 May 2002
Journal Articles
An empirical investigation of the impact of non‐verbal communication on service evaluation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2000) 34 (3-4): 384–398.
Published: 01 April 2000
Journal Articles
Playing the part: Practitioner roles in public relations
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1999) 33 (5-6): 597–611.
Published: 01 June 1999
