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Journal Articles

Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

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Ian A. Combe, John M. Rudd, Peter S.H. Leeflang, Gordon E. Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2012) 46 (10): 1320–1339.
https://doi.org/10.1108/03090561211248053
Published: 14 September 2012
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Journal Articles

Capabilities for strategic flexibility: a cognitive content framework

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Ian A. Combe, Gordon E. Greenley
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (11-12): 1456–1480.
https://doi.org/10.1108/03090560410560191
Published: 01 November 2004
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Journal Articles

A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies

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Gordon E. Greenley, Barry L. Bayus
Journal: European Journal of Marketing
European Journal of Marketing (1994) 28 (2): 5–29.
https://doi.org/10.1108/03090569410055256
Published: 01 February 1994
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Journal Articles

A Comparative Study of Operational Marketing Practices among British Department Stores and Supermarkets

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Gordon E. Greenley, David Shipley
Journal: European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 22–35.
https://doi.org/10.1108/03090569210014389
Published: 01 May 1992
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Journal Articles

Marketing Orientation in the Service of Incoming Tourism

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Gordon E. Greenley, Alan S. Matcham
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (7): 64–73.
https://doi.org/10.1108/EUM0000000004657
Published: 01 July 1986
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Journal Articles

An Understanding of Marketing Strategy

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Gordon E. Greenley
Journal: European Journal of Marketing
European Journal of Marketing (1984) 18 (6-7): 90–103.
https://doi.org/10.1108/EUM0000000004794
Published: 01 June 1984
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Journal Articles

Problems in Marketing Services: The Case of Incoming Tourism

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Gordon E. Greenley, Alan S. Matcham
Journal: European Journal of Marketing
European Journal of Marketing (1983) 17 (6): 57–64.
https://doi.org/10.1108/EUM0000000004823
Published: 01 June 1983
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Journal Articles

An Overview of Marketing Planning in UK Manufacturing Companies

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Gordon E. Greenley
Journal: European Journal of Marketing
European Journal of Marketing (1982) 16 (7): 3–15.
https://doi.org/10.1108/EUM0000000004857
Published: 01 July 1982
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