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Journal Articles

The moderating effect of normative commitment on the service quality-customer retention relationship

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Gordon Fullerton
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 657–673.
https://doi.org/10.1108/EJM-06-2011-0333
Published: 08 April 2014
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Journal Articles

How commitment both enables and undermines marketing relationships

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Gordon Fullerton
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (11-12): 1372–1388.
https://doi.org/10.1108/03090560510623307
Published: 01 November 2005
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