Hans H. Bauer
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Journal Articles

Segmenting cyberspace: a customer typology for the internet

Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann, Frank Huber
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 71–93.
https://doi.org/10.1108/03090560710718120
Published: 20 January 2007
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Journal Articles

Customer‐based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams

Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (5-6): 496–513.
https://doi.org/10.1108/03090560510590683
Published: 01 May 2005
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Journal Articles

Political marketing: an information‐economic analysis

Hans H. Bauer, Frank Huber, Andreas Herrmann
Journal: European Journal of Marketing
European Journal of Marketing (1996) 30 (10-11): 152–165.
https://doi.org/10.1108/03090569610149863
Published: 01 October 1996
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Journal Articles

Market demarcation: Theoretical framework and results of an empirical investigation of the German car market

Hans H. Bauer, Andreas Herrmann
Journal: European Journal of Marketing
European Journal of Marketing (1995) 29 (11): 18–34.
https://doi.org/10.1108/03090569510100687
Published: 01 November 1995
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