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Homogeneity, “glocalism” or somewhere in between?: A literary interpretation of identity in the era of globalization

Helene Cecilia de Burgh-Woodman

European Journal of Marketing (2014) 48 (1-2): 288–313.

https://doi.org/10.1108/EJM-03-2011-0132

Published: 04 February 2014

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